The recent World Surf League Corona Fiji Pro held from the 19th to 23rd of August at Cloudbreak, Tavarua has reinforced Fiji’s standing as a premier sports tourism destination on the global stage.
This was highlighted by the Deputy Prime Minister and Minister for Tourism and Aviation, Hon. Viliame Gavoka in Parliament early this month.
“Preliminary assessments indicate that this singular event has generated millions of dollars in direct and indirect economic benefits. Local businesses, including restaurants, tour operators, and service providers, have all experienced increased patronage.”
According to DPM Gavoka, hosting the Fiji Pro has elevated Fiji’s profile globally because of extensive media coverage, including live broadcasts and media engagement, has showcased not just the event, but Fiji’s natural beauty and world-class surfing to millions of viewers worldwide.
“Our preliminary analysis shows over $2.5 million in total brand media value of exposure for Tourism Fiji in social media. We are looking at 205 total branded social posts that produced over 45 million impressions and 29 million video views.”
The event also delivered over $255,000 in media plan value for Tourism Fiji and 2.3K Global PR Hits with $50.4 million+ global advertising value equivalency across 36 countries.
The Minister for Tourism elaborated that thirty-six athletes from twelve countries participated which brought together event organizers, support staff, media personnel, and passionate surf fans which saw our hotels and resorts mark an increase in occupancy.
DPM Gavoka also said this event was also supported by global brands such as Corona, Red Bull, Yeti, Shiseido and Apple Watch, which strategically maximised the Fijian brand.
He added this exposure is invaluable for our tourism sector.