Air Pacific will consider direct flights from Mumbai if visitors numbers grow.
Fiji has started focusing on the India and China markets to diversify its risks from the two main markets of Australia and New Zealand, which were affected during the downturn.
Speaking at the annual multi city workshop held by Tourism Fiji recently, Attorney General and Minister for Tourism Aiyaz Sayed-Khaiyum, said Fiji was keen to build relationship with India.
"We are keen on India and China as markets with growth opportunity. With the Hong Kong - Nadi route operating thrice a week, connectivity has improved and this will generate traffic from India to Fiji,” he said.
“Awareness creation is the main focus for us."
The main target markets that Tourism Fiji is looking at from India are honeymooners, families, FIT Free Independant Travelers and MICE (Meetings, Incentives, Conferences and Exhibitions).
Fiji received 620,000 visitors in 2010 compared to 542,000 arrivals in 2009.
The total number of Indian arrivals during the period January-October, 2010 was 2,409, a 30 per cent growth from the same period in 2009. The target for 2011 is 6,000.
Fiji's national carrier, Air Pacific, increased its Hong Kong - Nadi connection to three times a week from December 2010.
Asia, Air Pacific regional general manager Watson Seeto said, “We place a lot of emphasis on our crew. You can sell hard, but ultimately it's the crew who interacts with the guest and leaves an impression”.
“We have limited fleet - six aircrafts only. India is an emerging market for us and us operating directly into India will depend on how the feed to Fiji is. If numbers grow, we can consider direct operations,” he said.
Air Pacific is expecting an addition of a Dreamliner aircraft to its fleet in two years.
"We haven't even scratched the surface of the India market. We are also in talks with a couple of airlines in India for code-share but, that again, will depend on the numbers that are generated," Mr Seeto said.