The Fijian government continues to assist exporters in getting best market access through strengthened trading infrastructure and environment.
At a recent investment seminar, the Ministry of Industry and Trade permanent secretary Mr Shaheen Ali told exporters that government has identified that the strengthening of the trading infrastructure and environment must be well matched with products that can compete in international markets.
“The industry in turn should take on the challenge and develop products that are competitive in international markets and complies with international standards and demands,” Mr Ali said.
“It is important that government and the business community continue consultation and partnership to strive for best market access arrangements –made possible through the National Trade and Development Council (NTDC),” he added.
Mr Ali said Government has put in various initiatives to create employment by encouraging self sufficient investments which also helps in diversifying products for competitive markets.
”Domestically, the Government has invested in self-sufficiency and economic security through initiatives such as “Fijian Made – Buy Fijian”, Northern Development Program and land reforms.
“The aim is to strengthen our economy internally, which will also build capacity to explore overseas markets and improve our balance of payments and reserves - through exports,” Mr Ali said.
Supporting the statement by Mr Ali at the Investment Fiji’s awareness seminar about developing products for international markets was the CEO for Fiji Export Council (FEC), Mr Jone Cavubati who urged exporters to think differently.
“You need to be innovative with your product, especially packaging to make sure that you meet the requirements of export markets and also consider your marketing plan.
“The logistics in the value chain required ensuring all orders for your suppliers and that all orders reach your buyers,” Mr Cavubati said.
Mr Cavubati highlighted the need for exporters to understand the mechanisms and dynamics especially concerning trade agreements and market access.
“When you start exporting you have to understand the risks and have the resources that will enable you to market your products globally considering all your marketing plans,” he said.
Fiji currently exports to five top countries including Australia, US, EU, Japan and New Zealand and also to other Pacific countries and Asia.
Investment Fiji’s export awareness seminar was an avenue to also encourage exporters to participate in the Vodafone & Westpac Prime Minister’s Exporter of the Year Awards.
The government of the day continues to recognise Fiji’s exporters by the premier event rewarding exporters’ and their valuable contribution towards the growing economy.
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