As the dust settles on a dynamic week of collaboration, workshops, and industry networking, Fiji Government through the Ministry of Tourism and Civil Aviation proudly reflects on the success of the Tour Guide Training Program—an integral component of Tourism Super Week. This initiative reinforces Fiji’s commitment to strengthening its tourism workforce through skills development, policy alignment, and economic empowerment.
Under the leadership of the Fijian Government, the program highlights a strategic approach to enhancing service excellence, cultural preservation, and sustainable tourism practices. Bringing together industry professionals, aspiring guides, and policymakers, the training ensures that Fiji remains a premier global destination by equipping participants with internationally recognized certifications and best practices in legislative compliance.
The Tour Guide Training Program is a direct implementation of the government’s tourism-driven policies, aligning with the National Development Plan and the National Sustainable Tourism Framework. By reinforcing the Tourism Industry Act and Civil Aviation Regulations, the initiative guarantees service quality, safety, and environmental stewardship—key pillars of Fiji’s tourism strategy.
Economic Development & Long-Term Impact
Tourism accounts for over 40% of Fiji’s GDP, making workforce up-skilling a national priority. The Tour Guide Training Program directly supports:
- Job Creation & Livelihood Improvement – By professionalizing tour operations, the initiative expands employment opportunities, particularly in rural and maritime regions where tourism is a vital economic driver.
- Increased Tourist Expenditure – Well-trained guides enhance visitor experiences, encouraging longer stays and higher spending, thereby benefiting micro, small, and medium enterprises (MSMEs).
- Global Competitiveness – As Fiji positions itself as a high-value, low-impact destination, skilled guides play a crucial role in differentiating the Fijian brand in an increasingly competitive global market.
A Forward-Looking Vision
The Minister for Tourism and Civil Aviation emphasized that "investing in human capital is investing in Fiji’s future." The Tour Guide Training Program is part of a broader upskilling agenda, including hospitality certifications, digital tourism adaptation, and eco-tourism specialization—all designed to future-proof the sector.
As Fiji continues its recovery from global economic disruptions, initiatives like this ensure that tourism remains a pillar of stability and growth, aligning with the government’s vision of an inclusive, sustainable, and prosperous Fiji.
The Ministry extends its gratitude to training facilitators, industry partners, and participants for their dedication and looks forward to continued collaboration in building a world-class tourism workforce.