Tourism Fiji is aiming to have a strategic marketing plan in place to maintain our destination prestige and visibility creating consumer confidence with awareness competing against our Pacific Island neighbours and South East Asian countries.
Chairman Tourism Fiji, Mr Patrick Wong says it is critical that Fiji maintains its marketing stamina in all source markets remaining focused.
“The limited marketing funds allocated in past years has seen many of our marketing plans curtailed resulting in our Pacific Island neighbours having a stronger market presence amongst our major source markets,” he said.
Highlighting the significance of market branding, Mr Wong said that for the past three years there had been no branding for Fiji resulting in Fiji being sold purely on price point in order to drive numbers.
Mr Wong added that it was critical now that our recovery effort addresses ongoing concerns that Fiji’s competitive advantage should never be at price point but value for money.
Moreover, branding destination Fiji is drawing the attention of the world, consumer to the “Fiji product” and its up to the private sector to drawing the attention of the consumer tot their market segment.