Players in Fiji’s music industry have been encouraged to take advantage of the “Fijian Made-Buy Fijian Campaign” initiative.
The Ministry of Industry and Trade permanent secretary, Shaheen Ali, while speaking to local musicians and artists at the Fiji Music Awards Night over the weekend, urged them to work together to establish the “Fijian Crafted” brand within the music industry.
Mr Ali said the Fijian Government’s “Fijian Made-Buy Fijian Campaign” is an initiative that has the ability to bring much-needed economic recognition to the sector and also provides an effective branding platform.
He said that the “Fijian Crafted” brand and logo, which was launched in June last year, has huge benefits for the music industry here.
“I firmly believe that the brand has the ability to promote Fijian music and artists, especially amongst our tourism market. “Fijian Crafted” is a brand that identifies and benchmarks quality, standards and skilled artistry and talent,” Mr Ali said.
“The Logo differentiates products and talents created in Fiji, differentiating it from overseas products that are imported and sold locally. It is not limited to handicrafts and can be expanded to encompass traditional music and songs as well.”
The permanent secretary highlighted that the “Fijian Crafted” brand has an immense potential to protect and promote Fiji’s traditional musical knowledge and at the same time, benefit local artists.
“The logo will elevate your marketing and brand your product so that your music is differentiated as authentic local music.
“Let’s work together to establish the “Fijian Crafted” brand within the music industry. In a year’s time, I would like to see the “Fijian Crafted” logo proudly displayed on CD cases and promotional material across the country,” Mr Ali added.
Mr Ali reiterated the Fijian Government’s strong intent to help promote the country’s rich and beautiful music tradition to the world and protect it for future generations.
Meanwhile, the “Fijian Made-Buy Fijian Campaign”, which was launched in 2011, has licensed 161 companies and more than 700 products to use one of the eight logos that include Fijian Made, Fijian Sewn, Fijian Product, Fijian Grown and Fijian Packed logos.
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