A Fiji Trade Exhibition was held recently in Hiroo, Tokyo in a bid to expose Fiji made products on the Japanese market.
Invited by the Japanese International Cooperation Agency (JICA) to hold its exhibition at their Global Plaza facility in Japan’s capital, Tokyo, the exhibition saw the Fiji Embassy take advantage of an “excellent opportunity” to exhibit ‘Fiji Made’ goods.
A statement issued by the Fijian Embassy in Japan highlighted that the exhibition, which ran for the first week of January and supported by Fijian business houses to provide display items, complemented Fiji in seeking continued investment and trade opportunities for the country.
On January 25, the Embassy will also conduct a Fiji Trade & Investment Opportunities seminar with invitations already sent to diplomats and business houses in Tokyo and the Yokohama area.
These developments align itself closely to the Fijian government’s development priorities outlined in the Prime Minister’s Budget speech last November.
Meanwhile, Tourism Fiji’s office in Japan also conducted a Fiji Tourism Seminar featuring Fiji’s fast growing tourism industry.
Another new outreach the embassy is doing as part of the exhibition, is showcasing Fijian cuisine as part of promoting Fiji’s culture. The food served is cooked by chefs provided by JICA using recipe provided by the embassy.
During the seminar the embassy noted the strong interest expressed by guests who intend to visit Fiji either for leisure activities or studies.