DEPUTY PRIME MINISTER KAMIKAMICA’S SPEECH AT THE BOLD & BEAUTIFUL COSMETICS SHOWROOM LAUNCH

26/10/2024


Bold & Beautiful Cosmetics Directors Shanal Shivan and Shireen Lata
 
Esteemed Guests,
 
Members of the Media,
 
Ladies and Gentlemen,
 
Bula Vinaka and Warm Greetings to you all!
 
It is an honor to be here today to celebrate the official launch of the new Bold & Beautiful Cosmetics showroom in Nausori Plaza. This is a significant occasion not just for the company, but for our community and the beauty industry in Fiji.
 
Ladies and Gentlemen,
 
Bold & Beautiful Cosmetics began its journey just a year ago with their first store at Sports City in Laucala Bay, Suva, opening on May 19, 2023. In a short time, they have captured the beauty market with their excellent products, outstanding customer service, and the trust they have built with their customers. Their competitive pricing has set them apart, making quality beauty accessible to many.
 
Ladies and Gentlemen,
 
Just three months ago, Bold & Beautiful expanded their reach with a showroom in the Damodar City complex in Suva. Today, we celebrate the opening of their latest showroom in Nausori, representing an investment of nearly $100,000 in stock, fixtures, fittings, and operational costs. This new location has already created jobs for three staff members, with plans for further recruitment as the business grows. This investment reflects the confidence in our economy and the potential for local enterprises to flourish.
 
Ladies and Gentlemen,
 
The Fiji Government plays a significant role in supporting the growth of businesses like Bold & Beautiful Cosmetics through various initiatives aimed at fostering entrepreneurship and economic development. Here are some key initiatives:
 
  1. Facilitating Business Environment: The Government works to create a conducive environment for businesses to thrive by implementing policies that promote investment, reduce red tape, and streamline business registration processes. We have digitised ‘Starting a Business’ process and are now embarking on digitising and streamlining Building Permits Approval processes.
 
  1. Support for SMEs: Through various programs and funding opportunities, the Government specifically supports Micro, Small, and Medium enterprises (MSMEs) to enhance their capacity, promote innovation, and ensure access to financial resources.
 
  1. Training and Development: Our Government collaborates with organisations to provide training and workshops for entrepreneurs, equipping them with essential skills in management, marketing, and product development.
 
  1. Promoting Local Products: Initiatives to promote locally made products help businesses like Bold & Beautiful Cosmetics gain visibility and encourage consumers to support local brands.
 
  1. Investment in Infrastructure: By investing in infrastructure development, such as improved roads, water and connectivity, the Government enhances access for businesses to reach customers and suppliers effectively.
 
  1. Regulatory Framework: The Government establishes regulations that protect consumers while ensuring fair competition, which helps build trust in local products and services. We are also running a campaign trend and strengthening relevant laws.
 
  1. Encouraging Youth Entrepreneurship: By promoting programs aimed at youth, the Government encourages young entrepreneurs to invest in and start their own businesses, contributing to overall economic growth, such as our YES programme.
 
Overall, the Government's support creates a robust framework for businesses to launch, grow, and succeed, ultimately benefiting the economy and community.
 
Ladies and Gentlemen,
I would like to acknowledge the hard work of the young couple behind this venture, Shanal and Shireen. With backgrounds in media and communications, they have successfully transitioned into entrepreneurship, showcasing the importance of young people investing in and starting their own businesses.
 
Their commitment not only contributes to their personal success but also fuels the economic growth of our nation. This is a shining example of how passion and perseverance can lead to achievement.
 
Ladies and Gentlemen,
 
Today’s opening is just the beginning. Bold & Beautiful Cosmetics is already working on its next project, with a new location in Damodar City, Labasa, expected to open next month. They have also secured spaces in Suva City for future expansion, ensuring their brand continues to thrive and reach more customers. This forward-thinking approach is essential in today's competitive market.
 
Ladies and Gentlemen,
 
Bold & Beautiful Cosmetics offers an impressive range of products, including their own brand as well as reputable international names like L'Oréal, Maybelline, and Revlon, sourced from around the world. This diverse offering ensures that customers have access to quality beauty products that meet their needs and preferences.
 
Ladies and Gentlemen,
 
In conclusion, I extend my heartfelt congratulations to Bold & Beautiful Cosmetics on this remarkable achievement. Your success story is an inspiration, and I look forward to witnessing the positive impact this showroom will have on the Nausori community and beyond.
 
Thank you, Vinaka Vakalevu and May God bless Fiji.